Special of the Month!
In March we celebrate
St. Patrick's Day
You don't have to be Irish to enjoy a Therapeutic Massage!
No need to visit Dublin, just come on over to
13 Jenkins Court, Durham.
15% off Your
First Massage
(for New Clients - Just refer to this month's special)
Want to learn more about Therapeutic Massage?
Check here.
Health Benefits of Massage
90 percent of individuals surveyed perceive massage therapy as effective in reducing pain,
according to the 15th annual consumer survey sponsored by the American Massage Therapy Association®
(AMTA®). This number is up from 86 percent
in both 2009 and 2010.
• This increase may be attributed to the increasing number of people who consult doctors and
health professionals about massage.
• The percentage of all surveyed adults who had a massage in the previous 12 months remained
consistent at 18 percent in 2011, the same amount as in 2010.
• All survey respondents were asked what techniques/approaches they used for pain relief and in
2011, more than
30 percent indicated that they had used massage at some point. This trend has been growing over the
last four years:
Americans’ Use of Massage is Changing
• Forty-four (44) percent of adult Americans who had a massage between July 2010 and July 2011
received it for medical or health reasons compared to 35 percent the previous year.
• Those with a household income of $50K - $75K (the middle income range of those surveyed) had the
highest number of massages in the last year, with an average of 6.2 per household, while the
highest income range of $100K+ only had
2.8 massages per household surveyed. This nods at the reduction of massage for relaxation and
increased use for specific health needs.
Recommending Massage to Others
• 69 percent of Americans have or would recommend massage therapy to a relative or someone else
they know.
• Of consumers who have received at least one massage in the last 12 months, 24 percent have heard
of the American
Massage Therapy Association (AMTA).
How to Find a
Professional Massage Therapist
Finding a professional massage therapist is vital to a positive massage experience. AMTA massage
therapists have demonstrated a level of ability through education and/or testing, adhere to a code
of ethics and must meet continuing education requirements. AMTA offers a free professional massage
therapist locator service at findamassagetherapist.org.
About AMTA
The American Massage Therapy Association (AMTA) is a professional association of more than 56,000
members. AMTA provides information about massage therapy
to the public and works to improve the professional climate for massage therapists. The association
also helps consumers and healthcare professionals locate professional massage therapists
nationwide, through AMTA’s Find a Massage Therapist® free national locator service available at
findamassagetherapist.org.
About the Survey Findings
The annual consumer survey was conducted by CARAVAN® Opinion Research Corporation International
during July 2011, among a national probability sample of 1,009 adults (503 men and 506 women) ages
18 and older, living in private households in the continental United States. The survey has a
confidence level of plus or minus three percent. Commissioned by AMTA, this is the fifteenth annual
massage therapy survey
of American consumers

